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Experiences That
Define Brands
A boutique event and experiential marketing agency that transforms ideas into unforgettable brand experiences. We merge strategy, creativity, and seamless execution to craft moments that engage, inspire, and drive impact.
Case Studies
Fire & Ice Festival
Dover, DE
Uncle Waffles
Coca-Cola
Summer Showdown
Six Flags
How We Work
Design + Execution
B-Side Events is here to help you create immersive experiences, that captivate, engage, and leave a lasting impact through bold storytelling and strategic execution.
Ben Schlegel
Executive Producer
Ben Schlegel is an event strategist and experiential marketer specializing in experiences that connect brands, communities, and audiences. As the founder of B-Side Events, he blends creativity with strategy to produce immersive experiences. With a diverse portfolio, Ben focuses on storytelling, engagement, and results-driven execution.
Our Services
The event and experiential agency of choice for Brands, Nonprofits and the Public Sector.
Brand Activations
& Experiential Marketing
B-Side partners with brands, agencies, and organizations to create immersive experiences that captivate audiences, build emotional connections, and drive brand engagement. Whether it’s launching a new product, activating a sponsorship, or designing an interactive brand experience, we craft moments that leave a lasting impact—turning consumers into brand advocates and impressions into real engagement.
Corporate & Private Events
B-Side partners with companies, organizations, and private clients to create high-impact events that inspire, connect, and engage. Whether it’s a conference, a milestone celebration, or an exclusive private gathering, we design seamless experiences that elevate your brand, foster meaningful connections, and leave a lasting impression on attendees.
Community & Economic Impact Events
B-Side partners with cities, towns, and downtown organizations to create immersive experiences that drive foot traffic, support local businesses, and strengthen community engagement. Whether it’s activating main streets, organizing destination events, or curating public-private collaborations, we design experiences that leave a lasting impact on residents, businesses, and visitors alike.
Some Brands We Have Worked With
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